Strategy – Media relations – Ideas generation
From storytelling to establishing interesting partnerships, from cross-marketing activities to efficient online communication – we take care of all communication-related content and activities to help you reach your target group and enhance and expand your brand.
Public relations – For more than 10 years we have been offering our clients personalised support and the following PR components as part of a complete strategic concept:
Our complete programme also includes communication courses and educational measures for our clients. We are currently offering the following seminar programmes:
Conception & execution – Creation & management of guest lists – Red carpet management
A successful event begins with precise planning. Our speciality: creative ideas, efficiently executed. We are also happy to handle side events, social programmes and excursions for your guests.
Event management is more than organisation: It is passion. Our passion. lorenzoni-pr creates complete, customised concepts for events ranging from exclusive dinners to large-scale functions. When we organise events, our clients can rely on us to be fully committed and to apply all of our creative enthusiasm, attention to detail, perfection and passion. We go above and beyond to meet our clients’ expectations – and to exceed them.
From the choice of venue to the individual design of the invitation, menu, decorations and guest list, everything gets the special lorenzoni-pr touch.
Campaign development – Influencer marketing – Content development
Communication encompasses more than the conventional channels. Social networks, influencer and blogger relations, and community management are indispensable to companies.
Social media have become an indispensable part of corporate communication. They are a valuable instrument and an essential image factor. Social media are used to enhance and expand customer relationships, tap into new target groups and communicate directly with partners and customers. The key to success is authenticity, emotion, continuity and currentness.
Conception & strategy
The starting point of any communication strategy is a precise analysis of the competitors and a clear definition of the target groups and the content to be transported. The screening of all relevant activities on the social media channels rounds off the preparation on the basis of which a customised set of measures can be developed in accordance with the client’s needs.
Content planning & creative content
What is it that ultimately makes a strategy successful? The success of a strategy depends on wording, targeted activities and suitable interactions. The message of the product or brand must be reflected in all three of these factors, interest must be aroused and the target group’s curiosity piqued. The knowhow and experience of lorenzoni-pr socialmedia provide a valuable foundation for content planning – not only in terms of creativity but also efficiency and coordination.
Community management & blogger relations
Big data, the subject of heated debate in the media, casts an unfavourable light on social media and their use. Is data being misused? Yes, this definitely does happen. This is why we attach great importance to organically building up a follower base and cultivating personal contacts, rather than generating astronomical increases as a result of computerised posts and automatised interactions. We are proud of our large network of influencers and bloggers. Over the years, we have formed these personal contacts throughout the German-speaking world and beyond. Today we have a pool of high-quality social media players at our fingertips.
Monitoring & analysis
By monitoring and analysing social media activities, we gain insight into the target group and also into the efficiency of campaigns. lorenzoni-pr socialmedia compiles a monthly overview with all the relevant facts and figures. This allows us to stay up to date and to see which messages and posts hit the mark and which activities may need to be adjusted.
Social media: Your advantages:
Branding – Creation – Implementation
Graphic design plays a major role in the success of your company, because the recognition value of a brand generates strong customer loyalty.
Graphic design plays a major role in the success of your company. Enhance your company’s image and turn it into a brand: In close cooperation with you, lorenzoni-pr will create a corporate identity (CI) on which it will base a corporate design (CD) that meets your particular needs and standards. Generate stronger customer loyalty by building and strengthening your image as well as by enhancing your brand recognition.